Valor Massage founder Brittany Foti named to Business Elite's 40 Under 40

Brittany Foti, founder and CEO of Fayetteville-based Valor Massage, has been selected as a 2026 Business Elite 40 Under 40 honoree for the San Francisco edition. The recognition spotlights her work serving military families, veterans and other clients through personalized, trauma-informed care.

Why it matters: - The honor puts a Fayetteville business and its military-community mission on a national stage. - Valor Massage serves veterans, active-duty service members, first responders, healthcare professionals, athletes and families. - The recognition underscores growing attention on businesses built around recovery, personalized care and community impact.

What happened: - Brittany Foti, founder and CEO of Valor Massage, was named a 2026 Business Elite "40 Under 40" honoree for the San Francisco edition. - The awards gala is scheduled for November 17, 2026, at The Westin St. Francis in San Francisco. - Foti founded Valor Massage in Fayetteville, North Carolina, to provide personalized massage care for people whose work and lives place heavy demands on their bodies.

The details: - Foti holds the credentials LMBT, MMP and MLD-C. - Valor Massage is a woman-owned practice based in Fayetteville. - The business offers sports, medical and therapeutic massage. - The practice emphasizes individualized care, a trauma-informed environment and respect for each client’s comfort and treatment goals. - Foti was born at Camp Lejeune, North Carolina. - Her leadership focus includes developing her team, strengthening operations and creating consistent standards for clients and clinicians. - Foti said the recognition reflects the work of her entire team and the service they provide to people carrying physical and emotional demands. - Foti said building Valor has taught her that leadership means creating something people can depend on. - Foti's entrepreneurial story has also been featured on Women in Power TV. - Valor Massage serves military members, veterans, first responders, healthcare workers, athletes and the broader community. - More information is available at Valor Massage.

Between the lines: - The honor reinforces Foti’s positioning as both a local founder and a community-centered operator. - The award also broadens visibility for a Fayetteville business rooted in military ties and service-oriented care. - Foti’s comments suggest the company is trying to scale without losing the hands-on feel that defines the brand.

What's next: - Foti will be recognized at the November 17 awards event in San Francisco. - Valor Massage is continuing to grow while focusing on sustainable operations and a supportive environment for therapists and clients. - The company’s next phase appears centered on expansion without sacrificing individualized care.