Terry’s Chocolate launches holiday sweepstakes with Europe trip prize

Terry’s Chocolate Orange is running a U.S. and Canada holiday sweepstakes through early 2027, with one winner in each country getting a trip for two to Europe. U.S. shoppers can also earn a $50 live event credit with qualifying purchases, tying the promotion to the brand’s signature tap-and-unwrap ritual.

Why it matters: - Terry’s Chocolate is using a familiar holiday ritual to push engagement, reward loyal shoppers and reinforce its British heritage. - The promotion gives the brand a cross-border marketing moment in the U.S. and Canada during the holiday season. - The sweepstakes also turns a product ritual into a sales and loyalty driver, with a purchase-based bonus for U.S. shoppers.

What happened: - Terry’s Chocolate Orange launched “Ritual to Remember,” a holiday sweepstakes created with global loyalty and rewards company TLC Worldwide. - One grand prize winner in each country will win a trip for two to Europe, valued at up to $4,999. - The sweepstakes is live now in the U.S. and Canada. - U.S. residents can enter through the Ritual to Remember portal. - Canadian residents can enter at ritualtoremember-terrysca.tlcrewards.com.

The details: - Participants play a memory game built around Terry’s classic “tap it, unwrap it, share it” ritual. - Players watch Terry’s Chocolate Orange segments light up in a pattern and then tap the pattern back from memory. - Each level earns one entry. - Participants can earn up to 25 entries per day. - The promotion runs until February 1, 2027, in the U.S. and until February 17, 2027, in Canada. - Winners will be notified on or about March 1, 2027. - No purchase is necessary to enter or win. - U.S. shoppers who buy two Terry’s Chocolate products at participating retailers and upload receipts in the portal will receive a $50 credit toward live events. - Official rules are available for the U.S. promotion and the Canada promotion.

Between the lines: - The Europe trip prize matches the brand’s origin story and reinforces Terry’s connection to York, England. - The purchase-linked live event credit suggests the campaign is designed to do more than generate entries; it is also meant to drive product buys. - The campaign leans on a simple interactive mechanic, which can lower friction and make repeat participation more likely. - Sibylline Hillairet, senior brand manager at Carambar & Co., said the campaign is meant to create moments together and inspire new holiday rituals. - Jodi Kerr, SVP of growth at TLC, said the tap-and-unwrap moment makes the brand engaging and that the partnership extends that joy.

What’s next: - Terry’s Chocolate will notify winners around March 1, 2027. - The U.S. purchase offer remains tied to qualifying receipts uploaded during the promotional period. - The company is likely to use the holiday campaign to keep Terry’s top of mind as shoppers look for seasonal gifts and stocking stuffers.

The bottom line: - Terry’s is turning a longstanding chocolate ritual into a limited-time sweepstakes that blends brand heritage, shopper rewards and holiday marketing in two major North American markets.