New RTM Industry Survey Examines if AI is Destroying Trust in B2B

RTM’s industry survey explores how AI adoption is changing trust and communication in B2B business relationships.

TALLINN, TX, UNITED STATES, April 2, 2026 /EINPresswire.com/ -- Artificial intelligence has become a central part of modern business operations. Content creation, email drafting, research, design, and strategy are increasingly influenced by AI technologies.
A growing question is emerging: what happens to trust when communication becomes synthetic?

The Real Thing Marketing Agency (RTM) launched an industry survey to capture the perspectives of business leaders on AI adoption across marketing, sales, and communication. The survey aims to explore whether the rapid integration of AI is creating a new era of efficiency or challenging credibility in B2B relationships.

Artificial intelligence has existed for decades, but the launch of ChatGPT in November 2022 marked a turning point. Since then, platforms such as Google Gemini and Microsoft Copilot have accelerated the use of AI across business functions. What was once experimental is now operational, with executives and employees using AI for content, data analysis, design, workflow automation, and decision-making support.
This transformation raises critical questions:
If AI can generate content, design interfaces, and assist in strategic decisions, how much business communication will remain human?
Should marketing campaigns, including design, writing, and SEO, be delivered by human experts, AI systems, or a combination of both?
How does AI adoption influence trust in B2B relationships?

According to RTM, these questions are not straightforward. Technology is evolving faster than the norms that govern its use. The survey collects insights from C-suite executives, founders, and business leaders to understand how decision-makers perceive AI’s role in modern communication.

Once sufficient responses are gathered, RTM will publish a report analyzing how AI is reshaping trust across the B2B ecosystem. The goal is to capture a real-time snapshot of how business leaders navigate the age of artificial intelligence.

Business leaders are invited to share their perspective by participating in the RTM Industry Survey.

George Ilic
The Real Thing Marketing
george@realthingmarketing.com
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